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	<title>Comments on: A Great Example Of Why &#8220;Better Returns&#8221; Are Often Not All They&#8217;re Cracked Up To Be</title>
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	<link>http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/</link>
	<description>Financial talk for the rest of us</description>
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		<title>By: Jon</title>
		<link>http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-62868</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Mon, 27 Aug 2007 16:44:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-62868</guid>
		<description><![CDATA[I like the Vanguard idea because there are no transaction fees and investing in an index fund requires a lot less research than individual stocks.

That said, for those who do want individual stocks there are at least two decent options. First, with Sharebuilder, you simply queue a few months&#039; worth of contributions, letting them earn 4% in Sharebuilder&#039;s money market. That way you end up buying in larger amounts so the transaction fee is not too bad (20% is ridiculous, 5% less so).

Second, open an account at Zecco instead. There are no commissions. However, I&#039;m not sure if they allow purchase of fractional shares, so with $20 you&#039;d be limited in what stocks you can buy.]]></description>
		<content:encoded><![CDATA[<p>I like the Vanguard idea because there are no transaction fees and investing in an index fund requires a lot less research than individual stocks.</p>
<p>That said, for those who do want individual stocks there are at least two decent options. First, with Sharebuilder, you simply queue a few months&#8217; worth of contributions, letting them earn 4% in Sharebuilder&#8217;s money market. That way you end up buying in larger amounts so the transaction fee is not too bad (20% is ridiculous, 5% less so).</p>
<p>Second, open an account at Zecco instead. There are no commissions. However, I&#8217;m not sure if they allow purchase of fractional shares, so with $20 you&#8217;d be limited in what stocks you can buy.</p>
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		<title>By: Dominic</title>
		<link>http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54712</link>
		<dc:creator>Dominic</dc:creator>
		<pubDate>Tue, 07 Aug 2007 14:37:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54712</guid>
		<description><![CDATA[The commenter mentioned that he was doing $20/&lt;b&gt;month&lt;/b&gt;, whereas you use $20/&lt;b&gt;week&lt;/b&gt; in your example.]]></description>
		<content:encoded><![CDATA[<p>The commenter mentioned that he was doing $20/<b>month</b>, whereas you use $20/<b>week</b> in your example.</p>
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		<title>By: Toby</title>
		<link>http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54555</link>
		<dc:creator>Toby</dc:creator>
		<pubDate>Tue, 07 Aug 2007 03:03:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54555</guid>
		<description><![CDATA[A good guideline for considering brokerage fees (what I would call frictional costs) is to keep them below 1-2% of the principal being invested.  20% is outrageous!  To meet the 2% guideline, he&#039;d have to invest $200 at a time with $4 commissions.  

This is why so many financial writers recommend against investing in individual stocks  when you only have a small amount of capital. The brokerage fees really kill your returns when you are dropping $100 here and $100 there. 

I prefer to keep my fees to fractions of a percent.  When your trades fall into the $5-$10k range, your frictional costs grow very small.

It takes patience to grow a sizable bank roll.  Kick back, send the money to an index fund regularly, study investing principles, run a virtual portfolio, etc. while you build that bankroll.  You&#039;ll be much better prepared to invest them money.]]></description>
		<content:encoded><![CDATA[<p>A good guideline for considering brokerage fees (what I would call frictional costs) is to keep them below 1-2% of the principal being invested.  20% is outrageous!  To meet the 2% guideline, he&#8217;d have to invest $200 at a time with $4 commissions.  </p>
<p>This is why so many financial writers recommend against investing in individual stocks  when you only have a small amount of capital. The brokerage fees really kill your returns when you are dropping $100 here and $100 there. </p>
<p>I prefer to keep my fees to fractions of a percent.  When your trades fall into the $5-$10k range, your frictional costs grow very small.</p>
<p>It takes patience to grow a sizable bank roll.  Kick back, send the money to an index fund regularly, study investing principles, run a virtual portfolio, etc. while you build that bankroll.  You&#8217;ll be much better prepared to invest them money.</p>
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		<title>By: ben</title>
		<link>http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54483</link>
		<dc:creator>ben</dc:creator>
		<pubDate>Mon, 06 Aug 2007 21:14:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54483</guid>
		<description><![CDATA[Why not put the 20 a month in a savings account and then every 3 months (or 6 or 12) put combined sum into the custodial account? If it really is for the long term, (ie 10-20 years) then dollar cost averaging isn&#039;t an issue. Also the deposit into the savings account can be automatic so force savings benefit is also fulfilled.]]></description>
		<content:encoded><![CDATA[<p>Why not put the 20 a month in a savings account and then every 3 months (or 6 or 12) put combined sum into the custodial account? If it really is for the long term, (ie 10-20 years) then dollar cost averaging isn&#8217;t an issue. Also the deposit into the savings account can be automatic so force savings benefit is also fulfilled.</p>
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		<title>By: Colin</title>
		<link>http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54476</link>
		<dc:creator>Colin</dc:creator>
		<pubDate>Mon, 06 Aug 2007 20:44:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54476</guid>
		<description><![CDATA[Can you explain how you will only need 7.8% return to offset the cost, when 20% of your investment is lost right off the bat? It seems to me that you would need a return of greater than 25% to justify using the brokerage account.]]></description>
		<content:encoded><![CDATA[<p>Can you explain how you will only need 7.8% return to offset the cost, when 20% of your investment is lost right off the bat? It seems to me that you would need a return of greater than 25% to justify using the brokerage account.</p>
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		<title>By: Vin</title>
		<link>http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54432</link>
		<dc:creator>Vin</dc:creator>
		<pubDate>Mon, 06 Aug 2007 18:59:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54432</guid>
		<description><![CDATA[Can you even open a custodial account with major banks that offer good interest rates? Most offer like less than 2% for custodial accounts.  
Opening it on your own name on behalf of your minor will lead you to pay higher rates on taxable income.
Am I correct with this, or wrong?]]></description>
		<content:encoded><![CDATA[<p>Can you even open a custodial account with major banks that offer good interest rates? Most offer like less than 2% for custodial accounts.<br />
Opening it on your own name on behalf of your minor will lead you to pay higher rates on taxable income.<br />
Am I correct with this, or wrong?</p>
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		<title>By: Danny at Money Socket</title>
		<link>http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54410</link>
		<dc:creator>Danny at Money Socket</dc:creator>
		<pubDate>Mon, 06 Aug 2007 17:40:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54410</guid>
		<description><![CDATA[That is definitely not worth it since the investment is only $20 a month and the $4 fee is fixed. I would go with the index fund as well if I were him, the most passive stock investment available with low fees. It&#039;s not worth the potentially higher returns, which isn&#039;t guaranteed, while the $4/trade cost is guaranteed.

Personally I&#039;m invested in Etrade&#039;s SP500 index fund, to my knowledge it has the lowest expenses of them all.]]></description>
		<content:encoded><![CDATA[<p>That is definitely not worth it since the investment is only $20 a month and the $4 fee is fixed. I would go with the index fund as well if I were him, the most passive stock investment available with low fees. It&#8217;s not worth the potentially higher returns, which isn&#8217;t guaranteed, while the $4/trade cost is guaranteed.</p>
<p>Personally I&#8217;m invested in Etrade&#8217;s SP500 index fund, to my knowledge it has the lowest expenses of them all.</p>
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		<title>By: Jim Lippard</title>
		<link>http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54401</link>
		<dc:creator>Jim Lippard</dc:creator>
		<pubDate>Mon, 06 Aug 2007 17:32:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/2007/08/06/a-great-example-of-why-better-returns-are-often-not-all-theyre-cracked-up-to-be/#comment-54401</guid>
		<description><![CDATA[$4/trade is not bad for an individual stock investment--in fact, it&#039;s quite good.  But it&#039;s not good for an automated monthly investment of a small amount of money.  That should either go into a money market sweep account which you use less frequently for stock trades, into savings, or into automatic no-load mutual fund investment (and again, you should be looking for low management fees--e.g., my S&amp;P index fund expense ratio is 0.19%, and if I had $100,000 for an S&amp;P index fund, I could get an expense ratio of 0.09%).]]></description>
		<content:encoded><![CDATA[<p>$4/trade is not bad for an individual stock investment&#8211;in fact, it&#8217;s quite good.  But it&#8217;s not good for an automated monthly investment of a small amount of money.  That should either go into a money market sweep account which you use less frequently for stock trades, into savings, or into automatic no-load mutual fund investment (and again, you should be looking for low management fees&#8211;e.g., my S&amp;P index fund expense ratio is 0.19%, and if I had $100,000 for an S&amp;P index fund, I could get an expense ratio of 0.09%).</p>
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