It appears that I’m in the minority of those who enjoyed two reviews a week.

Why post the review on Sunday, though? For whatever reason, I usually look forward to the Friday review more than the Sunday one, regardless of the kind of book being reviewed.

My $.02!

Most of the energy (85%) used in washing clothes comes from heating the water – use cold water instead.

Front-loaders also need computer controls, unlike top-loaders, and those computer boards have been VERY failure-prone, at least on front-loaders offered in the U.S. market.

Water itself is cheap on any municipal system, and unless your private well has recharge issues, there’s usually no compelling case for a front-loader.

I like the once a week on Sunday idea. I look forward to your posts, but Friday was much less interesting.

Keep up the good work!

Why post the review on Sunday, though? For whatever reason, I usually look forward to the Friday review more than the Sunday one, regardless of the kind of book being reviewed.

My $.02!

I think some readers who your site has really helped out would love a signed copy.

Which makes me question even more the concept of “empty” click-throughs: it’s more about impressions and visibility than it is about actually buying something on that particular visit to a site, and having double (or more) the impression but not receiving a sale is better than not giving an impression at all.

It seems to me.

But I don’t really know anything about it.

inevitably they lead you to another ad and not actual information about what you just saw.

if I’m actually curious about something I see in an ad, I’m more likely to google it than click through because I am almost guaranteed not to find what i’m looking for clicking the ad.

Thanks for the link!

I wasn’t part of the original feedback you got, but I’ll agree with both of those statements. Good call.

I’m no marketing major, but in the long run, doesn’t it benefit the advertiser to encourage customers to click-through an ad even if they’re not initially stimulated by the ad? Sure, many people will click the ad and immediately close the pop-up/new tab, but getting a click-through also means that an advertiser is getting double the exposure they would have for that potential customer. Even if nothing in the original ad spoke to the user, perhaps a message on the next page will pique his interest.

Isn’t this the way that all sorts of marketing gimmicks work, from free ice cream giveaways to live music playing at a record store to those terrible real-estate sales-pitch getaway weekends in Aspen?

I understand that an artificially-high rate of “empty” click-throughs is discouraged, but shouldn’t advertisers be happy to receive any and all traffic? (It seems to me that it’s an incredibly small percentage of users who see an ad that actually make a purchase on that visit to a site, and, just like spammers, online advertisers make their money in those margins.) Also, many ads aren’t even based on a user purchasing something at the site – the ad’s only purpose is often to promote a brand and pull traffic.

Just a thought.