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	<title>Comments on: Some Thoughts on the Sunk Cost Fallacy</title>
	<atom:link href="http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/</link>
	<description>Simple, applicable personal finance advice for the modern world</description>
	<lastBuildDate>Sat, 21 Nov 2009 22:03:21 -0800</lastBuildDate>
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		<title>By: Nikki</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-701145</link>
		<dc:creator>Nikki</dc:creator>
		<pubDate>Thu, 18 Jun 2009 15:56:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-701145</guid>
		<description>This is a good post, but what about situations where you can save money elsewhere because of the sunk cost?  For instance, overdraft fees are my biggest problem that&#039;s hard to deal with, even if they only happen once or twice in years.  Does this even qualify as a sunk cost?

But they just happened recently, about $120 worth.  Is it irrational for me to skip going out for lunch, return unnecessary things that I bought, NOT go to the movies when I was going to, etc. to recoup losses?  It won&#039;t amount to the cost, but it makes me feel like I&#039;m doing SOMETHING about it.</description>
		<content:encoded><![CDATA[<p>This is a good post, but what about situations where you can save money elsewhere because of the sunk cost?  For instance, overdraft fees are my biggest problem that&#8217;s hard to deal with, even if they only happen once or twice in years.  Does this even qualify as a sunk cost?</p>
<p>But they just happened recently, about $120 worth.  Is it irrational for me to skip going out for lunch, return unnecessary things that I bought, NOT go to the movies when I was going to, etc. to recoup losses?  It won&#8217;t amount to the cost, but it makes me feel like I&#8217;m doing SOMETHING about it.</p>
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		<title>By: Sunit</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-698707</link>
		<dc:creator>Sunit</dc:creator>
		<pubDate>Tue, 16 Jun 2009 06:31:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-698707</guid>
		<description>One of my favourite posts so far! :)</description>
		<content:encoded><![CDATA[<p>One of my favourite posts so far! :)</p>
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		<title>By: beth</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-693592</link>
		<dc:creator>beth</dc:creator>
		<pubDate>Thu, 11 Jun 2009 18:52:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-693592</guid>
		<description>For better or for worse, I think this also explains why so many people have opted to walk out on their mortgage.  Losing $50k on a house that used to be worth $200k and is now appraises @ $90k is much less painful than paying out the full $300k+ you would shell out over the life of the mortgage (all the while hoping that you *might* recoup some of that lost market value).</description>
		<content:encoded><![CDATA[<p>For better or for worse, I think this also explains why so many people have opted to walk out on their mortgage.  Losing $50k on a house that used to be worth $200k and is now appraises @ $90k is much less painful than paying out the full $300k+ you would shell out over the life of the mortgage (all the while hoping that you *might* recoup some of that lost market value).</p>
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		<title>By: Bill in Houston</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-692451</link>
		<dc:creator>Bill in Houston</dc:creator>
		<pubDate>Wed, 10 Jun 2009 16:43:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-692451</guid>
		<description>As a side note, I&#039;ve found that buying over the web doesn&#039;t get you cheaper baseball tickets. My wife and I go to Astros games a few times a year. I stopped buying over the web because the site adds surcharges to your purchase. What irks me is that this is the Astro&#039;s official web site!

I&#039;m socked with a $4.50 per ticket &quot;convenience charge&quot; and an additional $2.50 charge to use my own printer to print out the tickets. So, I&#039;m out an additional $11.50 just for the conveeeeeeenience of using that Internet thing.

Well, forget that. My wife and I walk up to the window on the day of the game (not before finding out if the game is sold out, but with the Astros they never are anymore), and buy the same kind of seat.

I find it shameful that I&#039;m charged seven bucks for a burger, four bucks for fries, and eight bucks for a beer, so we stopped buying food at the ballpark (we eat before we go), but this surcharge is an outrageous ripoff.

Then again, the whole &quot;Astros experience&quot; is getting to be a ripoff. When Drayton McLayne forced taxpayers to build his team a new stadium that seated 10,000 fewer people but had more luxury boxes, no parking lots were built. You pay between five (a mile away) and thirty bucks (next to the stadium) to park. The cheapest tickets are now 7 bucks (up from five last year). There&#039;s the food, the program (can&#039;t tell the game without a program), the gas to get there.

Two people in the cheap seats without food can see a game for about $25 including gas. That&#039;s us, maybe three times a year. Most families pay over a hundred.

Sorry, rant over. I&#039;m just steamed that all professional sports are no longer ABOUT sports.</description>
		<content:encoded><![CDATA[<p>As a side note, I&#8217;ve found that buying over the web doesn&#8217;t get you cheaper baseball tickets. My wife and I go to Astros games a few times a year. I stopped buying over the web because the site adds surcharges to your purchase. What irks me is that this is the Astro&#8217;s official web site!</p>
<p>I&#8217;m socked with a $4.50 per ticket &#8220;convenience charge&#8221; and an additional $2.50 charge to use my own printer to print out the tickets. So, I&#8217;m out an additional $11.50 just for the conveeeeeeenience of using that Internet thing.</p>
<p>Well, forget that. My wife and I walk up to the window on the day of the game (not before finding out if the game is sold out, but with the Astros they never are anymore), and buy the same kind of seat.</p>
<p>I find it shameful that I&#8217;m charged seven bucks for a burger, four bucks for fries, and eight bucks for a beer, so we stopped buying food at the ballpark (we eat before we go), but this surcharge is an outrageous ripoff.</p>
<p>Then again, the whole &#8220;Astros experience&#8221; is getting to be a ripoff. When Drayton McLayne forced taxpayers to build his team a new stadium that seated 10,000 fewer people but had more luxury boxes, no parking lots were built. You pay between five (a mile away) and thirty bucks (next to the stadium) to park. The cheapest tickets are now 7 bucks (up from five last year). There&#8217;s the food, the program (can&#8217;t tell the game without a program), the gas to get there.</p>
<p>Two people in the cheap seats without food can see a game for about $25 including gas. That&#8217;s us, maybe three times a year. Most families pay over a hundred.</p>
<p>Sorry, rant over. I&#8217;m just steamed that all professional sports are no longer ABOUT sports.</p>
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		<title>By: Craig</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-692197</link>
		<dc:creator>Craig</dc:creator>
		<pubDate>Wed, 10 Jun 2009 13:15:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-692197</guid>
		<description>One factor you left out of the ballgame scenario is the extra costs you save.  I live in western New York and have season tickets to the Buffalo Bills.  Last year was my first year, and there a game came up that we couldn&#039;t make it to, or sell the tickets to someone else.  I did some math and realized it wasn&#039;t a big deal to just not go.  Our two seats were $70.  We live an hour from the stadium, so we would have to spend about $20 on gas, $5 on tolls, and $15 to park.  We would probably spend another $15 on food for tailgating, and then another $10-$20 for drinks/food in the stadium.  When we go to the game, we are happy to pay these costs, but I realized that by not going we are losing our investment in the tickets that we already paid, but we are also saving $50-$70 in expenses to do something that we were too busy at the time to do.

I struggled with the psychology of the choice, but as I&#039;ve learned from many of your posts, the numbers helped to guide my judgment.</description>
		<content:encoded><![CDATA[<p>One factor you left out of the ballgame scenario is the extra costs you save.  I live in western New York and have season tickets to the Buffalo Bills.  Last year was my first year, and there a game came up that we couldn&#8217;t make it to, or sell the tickets to someone else.  I did some math and realized it wasn&#8217;t a big deal to just not go.  Our two seats were $70.  We live an hour from the stadium, so we would have to spend about $20 on gas, $5 on tolls, and $15 to park.  We would probably spend another $15 on food for tailgating, and then another $10-$20 for drinks/food in the stadium.  When we go to the game, we are happy to pay these costs, but I realized that by not going we are losing our investment in the tickets that we already paid, but we are also saving $50-$70 in expenses to do something that we were too busy at the time to do.</p>
<p>I struggled with the psychology of the choice, but as I&#8217;ve learned from many of your posts, the numbers helped to guide my judgment.</p>
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		<title>By: rhymeswithlibrarian</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-692173</link>
		<dc:creator>rhymeswithlibrarian</dc:creator>
		<pubDate>Wed, 10 Jun 2009 12:53:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-692173</guid>
		<description>I do sometimes get the impression (in myself and in others) that the sunk cost fallacy is particularly difficult to shake where food is concerned.  Besides our psychological drive to use something that we&#039;ve paid for, we&#039;re strongly socialized that wasting food is a sin and will do harm to people suffering from famine.

I heard something very wise on this issue once: 

&quot;The only good reasons to eat food are because it&#039;s nutritious, it&#039;s tasty, or you&#039;re hungry.  If you eat something just to avoid throwing it away, you&#039;re still throwing it away, you&#039;re just using your body as the garbage can.&quot;</description>
		<content:encoded><![CDATA[<p>I do sometimes get the impression (in myself and in others) that the sunk cost fallacy is particularly difficult to shake where food is concerned.  Besides our psychological drive to use something that we&#8217;ve paid for, we&#8217;re strongly socialized that wasting food is a sin and will do harm to people suffering from famine.</p>
<p>I heard something very wise on this issue once: </p>
<p>&#8220;The only good reasons to eat food are because it&#8217;s nutritious, it&#8217;s tasty, or you&#8217;re hungry.  If you eat something just to avoid throwing it away, you&#8217;re still throwing it away, you&#8217;re just using your body as the garbage can.&#8221;</p>
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		<title>By: Corporate Barbarian</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691429</link>
		<dc:creator>Corporate Barbarian</dc:creator>
		<pubDate>Tue, 09 Jun 2009 18:37:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691429</guid>
		<description>That&#039;s very true about the food.  My mother-in-law gets frantic when there&#039;s an extra hot dog left over after a barbecue.  She feels it&#039;s a waste, and invariably forces someone to finish it off.  After an argument, of course.  So rather than just throwing out the hot dog, someone is forced to overeat, to placate someone who doesn&#039;t understand the concept of sunk costs.  

And kudos to your Rangers for letting the starters go past the 6th inning!</description>
		<content:encoded><![CDATA[<p>That&#8217;s very true about the food.  My mother-in-law gets frantic when there&#8217;s an extra hot dog left over after a barbecue.  She feels it&#8217;s a waste, and invariably forces someone to finish it off.  After an argument, of course.  So rather than just throwing out the hot dog, someone is forced to overeat, to placate someone who doesn&#8217;t understand the concept of sunk costs.  </p>
<p>And kudos to your Rangers for letting the starters go past the 6th inning!</p>
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		<title>By: Clayton</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691238</link>
		<dc:creator>Clayton</dc:creator>
		<pubDate>Tue, 09 Jun 2009 16:11:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691238</guid>
		<description>I&#039;ve done this with milkshakes.

I get the large, and I&#039;m getting positively ILL by the end, but feel a need to finish it.  Because I&#039;ve paid for it.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve done this with milkshakes.</p>
<p>I get the large, and I&#8217;m getting positively ILL by the end, but feel a need to finish it.  Because I&#8217;ve paid for it.</p>
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		<title>By: Bryan</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691213</link>
		<dc:creator>Bryan</dc:creator>
		<pubDate>Tue, 09 Jun 2009 15:55:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691213</guid>
		<description>I&#039;m trying to apply this sunk cost logic to my current career situation.
I realize there is a sunk cost associated with the price I paid for earning my BS degree. Currently, I&#039;m trying to decide if I should just stick with my degree field, even if I&#039;m not entirely excited about it, or try to find something new and more fulfilling.
You say, &quot;It doesn&#039;t actually make any sense for me to do the less enjoyable option&quot;. But what about the potential extra educational costs I could face and the salary differences that could result from the decision. Maybe I’ve missed the point, or am trying to apply this sunk cost analysis to a situation where it doesn’t fit real well…</description>
		<content:encoded><![CDATA[<p>I&#8217;m trying to apply this sunk cost logic to my current career situation.<br />
I realize there is a sunk cost associated with the price I paid for earning my BS degree. Currently, I&#8217;m trying to decide if I should just stick with my degree field, even if I&#8217;m not entirely excited about it, or try to find something new and more fulfilling.<br />
You say, &#8220;It doesn&#8217;t actually make any sense for me to do the less enjoyable option&#8221;. But what about the potential extra educational costs I could face and the salary differences that could result from the decision. Maybe I’ve missed the point, or am trying to apply this sunk cost analysis to a situation where it doesn’t fit real well…</p>
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		<title>By: Katie</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691157</link>
		<dc:creator>Katie</dc:creator>
		<pubDate>Tue, 09 Jun 2009 15:29:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691157</guid>
		<description>@Craig: You have to be a member of the military community in order to access USAA - they are great but exclusive! The rates are probably higher elsewhere.</description>
		<content:encoded><![CDATA[<p>@Craig: You have to be a member of the military community in order to access USAA &#8211; they are great but exclusive! The rates are probably higher elsewhere.</p>
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		<title>By: Cassandro</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691136</link>
		<dc:creator>Cassandro</dc:creator>
		<pubDate>Tue, 09 Jun 2009 14:52:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691136</guid>
		<description>Thanks for this post - I&#039;ve had this &quot;discussion&quot; with my wife numerous times...so far to no avail. Maybe she&#039;ll listen to you!</description>
		<content:encoded><![CDATA[<p>Thanks for this post &#8211; I&#8217;ve had this &#8220;discussion&#8221; with my wife numerous times&#8230;so far to no avail. Maybe she&#8217;ll listen to you!</p>
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		<title>By: Barbara Hodges</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691115</link>
		<dc:creator>Barbara Hodges</dc:creator>
		<pubDate>Tue, 09 Jun 2009 14:26:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691115</guid>
		<description>I found this article quite practical. This is the first one I have read since registering. I hope the ones in the future as just as helpful.</description>
		<content:encoded><![CDATA[<p>I found this article quite practical. This is the first one I have read since registering. I hope the ones in the future as just as helpful.</p>
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		<title>By: DDFD at DivorcedDadFrugalDad</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691107</link>
		<dc:creator>DDFD at DivorcedDadFrugalDad</dc:creator>
		<pubDate>Tue, 09 Jun 2009 14:17:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691107</guid>
		<description>Your friend at Target and Best Buy used the cash flow method of decision making-- smart!

As you rightly point out, some people get blinded and don&#039;t think things through . . .</description>
		<content:encoded><![CDATA[<p>Your friend at Target and Best Buy used the cash flow method of decision making&#8211; smart!</p>
<p>As you rightly point out, some people get blinded and don&#8217;t think things through . . .</p>
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		<title>By: a conscience life</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691102</link>
		<dc:creator>a conscience life</dc:creator>
		<pubDate>Tue, 09 Jun 2009 14:10:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691102</guid>
		<description>It seems like &#039;sunk&#039; cost is really just a gamble (mostly educated).  

It is not entirely dissimilar to the way that the stock market works.  Buying things ahead of time gives you a better return on your investment (ie. it is cheaper to buy), but involves more risk (maybe you won&#039;t even use it).  On the other hand, buying at the door involves minimal risk (you are already there), but gives poorer return (costs more).  At any rate, it seems like this is a general rule in the financial world -- the more the risk, the better the possible financial outcome.  

With that in mind, it seems like most purchasing decisions, if we only consider the financial implications, could be reduced to a risk analysis.  Thus, one would really just ask (i) would you be ok &#039;losing&#039; this money and (ii) what are the odds of that happening.  Then, if you go ahead and &#039;sink the cost&#039; you will hopefully be ok with losing out on the payoff, since you have thought about it ahead of time.  

Upon reflection this seems somewhat similar to the approach suggested in &quot;the paradox of choice.&quot;</description>
		<content:encoded><![CDATA[<p>It seems like &#8217;sunk&#8217; cost is really just a gamble (mostly educated).  </p>
<p>It is not entirely dissimilar to the way that the stock market works.  Buying things ahead of time gives you a better return on your investment (ie. it is cheaper to buy), but involves more risk (maybe you won&#8217;t even use it).  On the other hand, buying at the door involves minimal risk (you are already there), but gives poorer return (costs more).  At any rate, it seems like this is a general rule in the financial world &#8212; the more the risk, the better the possible financial outcome.  </p>
<p>With that in mind, it seems like most purchasing decisions, if we only consider the financial implications, could be reduced to a risk analysis.  Thus, one would really just ask (i) would you be ok &#8216;losing&#8217; this money and (ii) what are the odds of that happening.  Then, if you go ahead and &#8217;sink the cost&#8217; you will hopefully be ok with losing out on the payoff, since you have thought about it ahead of time.  </p>
<p>Upon reflection this seems somewhat similar to the approach suggested in &#8220;the paradox of choice.&#8221;</p>
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		<title>By: Oliver</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691096</link>
		<dc:creator>Oliver</dc:creator>
		<pubDate>Tue, 09 Jun 2009 13:58:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691096</guid>
		<description>A good way to avoid the investing sunk cost problem is to do the following:

Say you had $5000 of GM stock a couple of weeks ago - that stock had probably taken a pounding since you bought it. Many people would try to ride it out for the reasons listed in the article but a good way to avoid that is to ask: &quot;What would I do if I had $5000 in cash? Would I buy GM stock?&quot; Almost certainly the answer would be a resounding &quot;NO!&quot;.

Your investments are (very likely) fungible and so you should think about them like their cash equivalent and ask yourself how you would invest that cash amount.</description>
		<content:encoded><![CDATA[<p>A good way to avoid the investing sunk cost problem is to do the following:</p>
<p>Say you had $5000 of GM stock a couple of weeks ago &#8211; that stock had probably taken a pounding since you bought it. Many people would try to ride it out for the reasons listed in the article but a good way to avoid that is to ask: &#8220;What would I do if I had $5000 in cash? Would I buy GM stock?&#8221; Almost certainly the answer would be a resounding &#8220;NO!&#8221;.</p>
<p>Your investments are (very likely) fungible and so you should think about them like their cash equivalent and ask yourself how you would invest that cash amount.</p>
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		<title>By: Lynn</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691090</link>
		<dc:creator>Lynn</dc:creator>
		<pubDate>Tue, 09 Jun 2009 13:51:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691090</guid>
		<description>I actually enjoyed this entry Trent, thank you.</description>
		<content:encoded><![CDATA[<p>I actually enjoyed this entry Trent, thank you.</p>
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		<title>By: Kevin@OutOfYourRut</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691084</link>
		<dc:creator>Kevin@OutOfYourRut</dc:creator>
		<pubDate>Tue, 09 Jun 2009 13:40:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691084</guid>
		<description>This is an outstanding article on a subject most of us never think about!  We tend to pay in advance or sign up for a program convincing ourselves that we&#039;re saving money doing so. We also tend to believe that the only reason such &quot;deals&quot; are offered are for our convenience. 

On the flip side it should be more obvious.  The fact that so many vendors want us to pay in advance, or to sign up for a discount plan of some sort should scream &quot;You&#039;ll Pay More!&quot;.  After all, the entire reason anyone wants us to pay upfront is so that they can lock in (higher) revenue.  Why else would they bother with the additional paper work and record keeping?</description>
		<content:encoded><![CDATA[<p>This is an outstanding article on a subject most of us never think about!  We tend to pay in advance or sign up for a program convincing ourselves that we&#8217;re saving money doing so. We also tend to believe that the only reason such &#8220;deals&#8221; are offered are for our convenience. </p>
<p>On the flip side it should be more obvious.  The fact that so many vendors want us to pay in advance, or to sign up for a discount plan of some sort should scream &#8220;You&#8217;ll Pay More!&#8221;.  After all, the entire reason anyone wants us to pay upfront is so that they can lock in (higher) revenue.  Why else would they bother with the additional paper work and record keeping?</p>
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		<title>By: CBus</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691064</link>
		<dc:creator>CBus</dc:creator>
		<pubDate>Tue, 09 Jun 2009 13:01:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691064</guid>
		<description>I&#039;ll bet I can sell a dollar bill for more than a dollar!

One of the greatest examples of this is the dollar auction (http://en.wikipedia.org/wiki/Dollar_auction).  

Pretend that I am auctioning off an ordinary dollar bill. The dollar will go to the highest bidder, but the second-highest bidder must also pay his or her bid. After only a short time, one bidder reaches 99 cents, and the other 98.  At this point, both realize that one of them will lose at least 98 cents, or both will pay more than a dollar for the dollar.  The sunk-cost fallacy (and humans&#039; competitive desire to win) drive the price up above $1.</description>
		<content:encoded><![CDATA[<p>I&#8217;ll bet I can sell a dollar bill for more than a dollar!</p>
<p>One of the greatest examples of this is the dollar auction (<a href="http://en.wikipedia.org/wiki/Dollar_auction)" rel="nofollow">http://en.wikipedia.org/wiki/Dollar_auction)</a>.  </p>
<p>Pretend that I am auctioning off an ordinary dollar bill. The dollar will go to the highest bidder, but the second-highest bidder must also pay his or her bid. After only a short time, one bidder reaches 99 cents, and the other 98.  At this point, both realize that one of them will lose at least 98 cents, or both will pay more than a dollar for the dollar.  The sunk-cost fallacy (and humans&#8217; competitive desire to win) drive the price up above $1.</p>
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		<title>By: PJA</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691055</link>
		<dc:creator>PJA</dc:creator>
		<pubDate>Tue, 09 Jun 2009 12:55:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691055</guid>
		<description>Or you could give the tickets away that evening to a church with a family in need. They get a fun night out and you get a tax write off.</description>
		<content:encoded><![CDATA[<p>Or you could give the tickets away that evening to a church with a family in need. They get a fun night out and you get a tax write off.</p>
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		<title>By: Ramona</title>
		<link>http://www.thesimpledollar.com/2009/06/08/some-thoughts-on-the-sunk-cost-fallacy/comment-page-1/#comment-691023</link>
		<dc:creator>Ramona</dc:creator>
		<pubDate>Tue, 09 Jun 2009 12:38:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.thesimpledollar.com/?p=3761#comment-691023</guid>
		<description>And oh ya, the Blue Jays triumph!</description>
		<content:encoded><![CDATA[<p>And oh ya, the Blue Jays triumph!</p>
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