Comments on: Review: Influence http://www.thesimpledollar.com/2009/12/13/review-influence/ Financial talk for the rest of us Sat, 16 Feb 2013 01:14:45 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Rick Francis http://www.thesimpledollar.com/2009/12/13/review-influence/#comment-829944 Rick Francis Tue, 15 Dec 2009 21:00:37 +0000 http://www.thesimpledollar.com/?p=4716#comment-829944 I just finished reading it a few days ago, and found it fascinating. A really interesting point is that with many of the techniques the person being influenced doesn’t even realize they are being influenced! Even clearly fake influences still work- TV laugh tracks make audiences rate sitcoms funnier. Running ads with a fake authority – such as an actor that plays a doctor still works.

-Rick Francis

]]> By: John DeFlumeri Jr http://www.thesimpledollar.com/2009/12/13/review-influence/#comment-829235 John DeFlumeri Jr Mon, 14 Dec 2009 14:45:45 +0000 http://www.thesimpledollar.com/?p=4716#comment-829235 I will be sure to read this book, your nice review influenced me!

John DeFlumeri Jr

]]> By: getagrip http://www.thesimpledollar.com/2009/12/13/review-influence/#comment-829205 getagrip Mon, 14 Dec 2009 13:41:43 +0000 http://www.thesimpledollar.com/?p=4716#comment-829205 It’s amazing how many jingles and characters we remember due to advertising, even without wanting too. Also be assured, this has wormed its way into all literature and training manuals for sales reps out there, even if not directly copied. I know I’ve had all these tactics used on me over the years, often multiples in the same sales pitch. So forwarned is forarmed.

]]> By: Writers Coin http://www.thesimpledollar.com/2009/12/13/review-influence/#comment-829200 Writers Coin Mon, 14 Dec 2009 13:12:18 +0000 http://www.thesimpledollar.com/?p=4716#comment-829200 This is an absolutely fascinating read. I wrote my senior thesis in high school on the psychology of marketing, and most of my research came straight out of this book. Not only is it interesting, it’s practical too: there’s stuff in this book we can all use in our lives.

]]> By: Swap Savers http://www.thesimpledollar.com/2009/12/13/review-influence/#comment-829058 Swap Savers Mon, 14 Dec 2009 03:24:15 +0000 http://www.thesimpledollar.com/?p=4716#comment-829058 Great review! I used to be a counselor so this book sounds interesting to me and I will definitely look it up at the library.

In relation to “Reciprocation” I would also add that if you are given something for free you may feel that you “owe” (or need to reciprocate) that person which is why you purchase from them or like them more and why nothing in life is really free.

]]> By: A Dawn http://www.thesimpledollar.com/2009/12/13/review-influence/#comment-829021 A Dawn Mon, 14 Dec 2009 00:53:54 +0000 http://www.thesimpledollar.com/?p=4716#comment-829021 It is amazing how our minds work. Big companies always use social and behavioral sciences to manipulate the way we think, act, and take action. Readers also may like
The Undercover Economist by Tim Harford, which explores sort of similar issues.

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