After recently getting rid of many of the ads on The Simple Dollar website because I was bothered by their content, I received an utter tidal wave of responses from readers encouraging me to put the ads back because they created a strong revenue stream for the site and enabled me to move ever closer to doing this full time, which would in turn enable me to go a lot further in promoting the messages that this site is actually about. That’s a catch-22 if there ever was one.
I’ve been struggling about what to do with regards to those ads and I’ve come to what I think is a healthy balance for the site. I’m going to bring back the ads as before, but with a bit of a twist. Below each ad, I put an email link that says “Report an unethical ad.” If you happen to spot an ad that is for a payday loan site or something that’s obviously far outside the message of this site, just click that link and let me know about it. I will specifically block that ad.
This is the ad policy I’m going to try on for size for a while. Please let me know what you think about it.