Updated on 05.11.17

Master Your Mind, Master Your Money

Jen Sincero, bestselling author of 'You Are a Badass,' opens up about money.

If you ever feel like you don’t have the first idea how to make money, or that you’re not good enough to make money, or that you don’t deserve to make a lot of money, then success coach Jen Sincero’s new book, “You Are a Badass at Making Money: Master the Mindset of Wealth,” might be just what you need.

“A lot of people don’t feel that [money is] available to them the way it is for other people somehow,” says Sincero in a phone interview from her home in Santa Fe, New Mexico. “You see somebody with a mansion and a yacht and you feel like they’re a different species,” she says.

“The reason I wrote this book all about mindset is because our minds dictate our actions,” Sincero says. “I think a lot of times in our culture we really focus on actions to take. You know, you’ve got to apply for this job, you’ve got to work hard, you’ve got to put yourself out there, and all that stuff.”

Not to demote action from its importance, Sincero says, but some mental groundwork usually needs to happen first.

“If you don’t believe that it’s OK to be rich, or if you don’t believe that you can do it, or if you believe that you’re going to lose all your friends and family if you get rich, your actions are going to be very different than if you’re completely gung-ho and 100% invested in it.” (Note: In her book, Sincero defines “rich” not as having a mansion and a yacht, but as being “able to afford all the things and experiences required to fully experience your most authentic life.”)

Taking risks is a big part of the process, says Sincero — whose first book, “You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life,” topped the New York Times bestseller list, but not until after she’d done the hard work of what’s now become her advice.

“You’ve gotten where you are today by doing what you’re doing, and that is very familiar and safe,” she says. “If you want to transform your financial reality, you have to do a ton of sh*t you’ve never done before, and a lot of stuff that’s really quote-unquote ‘risky’ to you, because it’s the unknown. And in order to participate in the unknown, you have to have a busload of desire and faith and drive behind it — and that is all mindset.”

Sincero weaves her own financial history throughout the book — both the risks involved, and the gratitude (and some faith in what she labels “Universal Intelligence”) that she had to invoke, to get to the secure place she is today. And it’s out of those experiences that she offers these four tips as a starting place for people wanting to change their money mindset:

  1. Focus carefully, because “what you focus on, you create more of,” she says. “Pay attention to your thoughts and beliefs and words. If you’ve got any crappy ones around money or finance, with your ability or your right to make money, question them, and start changing them up.”
  2. Hang out with people “who are kicking ass financially,” she says — those who are really positive about money, who make it well, and are excited to make it.
  3. Take on money-making pursuits that put you outside of your comfort zone as often as you can.
  4. Don’t just keep doing what you’re doing and hope it’s going to get better. You have to make it a very serious, concentrated focus that you are going to make money. Train your thoughts in that direction, and take action.

Money isn’t everything, but it’s a big, essential part of our lives – so it’s going to improve your life if you can get the hang of it. “Be really aware that this is your one go-around on Planet Earth, and to squander it by being in struggle around money — we need money every single freaking day of our lives, so it’s such a valuable and important piece to get straight with and to succeed at,” Sincero says.

“As a human being on Planet Earth, you need money to thrive, so don’t waste your life pretending you can’t do it, or that you can’t have it, and get on it already.”

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