The Simple Dollar Weekly Roundup: Survey Results Edition

The survey results are starting to appear from the survey many of you took a few weeks ago (thanks again for doing this). I found three things really interesting.

70% of the readership is between 18 and 39. Which basically means… most of you are my age or close to it. Sometimes, I’m concerned that I focus too much on relating experiences that are highly tied to my age (early-to-middle career growth, marriage, having children, very comfortable with technology), but the demographics seem to match this very well.

73% of the readership earns $50K a year or more. I found this to be very interesting. If you’re earning $50K per year, your value per hour of work is at a minimum $25 per hour. Yet I often get the impression that many of my readers (meaning quite a few people earning that much) really like the hardcore frugality stuff – stuff that actually earns less than $10 per hour, for example. That’s a really interesting mix. What does it mean? I’m not sure yet.

My audience is almost 60% female. Three out of five readers are women. Again, I’m left to think about exactly why this is. One of my friends thinks it is because of my writing “tone.”

Anyway, interesting stuff. Some of the data isn’t loaded into the survey results (as of this writing), but there’s still plenty of interesting stuff to look at.

The Three Most Influential Lessons My Parents Taught Me Excellent, excellent stuff. It’s very interesting to look at how people are influenced by their parents in ways that are often hard to imagine when you’re younger. (@ frugal dad)

I Cashed Out My SIMPLE IRA An unexpected personal finance decision. Faith. Emergencies. It all ties together here. Did he make the right move? I honestly don’t know. (@ gather little by little)

Should I Take a Job That Pays Less Than Unemployment? Lots of interesting points on both sides of the question. My feeling? If the job has clear career benefits, take it – otherwise, wait. (@ wisebread)

Ratings of Big Retailers From my perspective, Costco and Sam’s Club are pretty similar to each other as a shopping experience. Saying that, I prefer to shop at warehouse clubs – there’s more space to move around and fewer people in your way. (@ free money finance)

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  1. that is some pretty interesting survey results you got and can probably now put out certain topics that are catered to these large groups.

  2. teri says:

    I would just note that I earn 50,000 a year but I also work more than 40 hours a week. I work between 50 and 60 hours a week, 46 weeks a year (plus 2 weeks of con-ed that is technically work), which means I earn around 18-20 dollars an hour if I DON’T include con-ed as work. Plus I have significant debt from the education required to do my job, the various moves I’ve had to make to get that education/experience/job, and some family responsibilities that most people my age (well within your range) don’t have (not involving being married or having kids!!).

    so the things that appear to save only a little money are still significant to me, anyway!

  3. HC says:

    Yeah, like Teri, just wanted to mention that even though many of us make $50k a year, some of us work up to 80 hours a week (I work around 60-70 hours/week) making our hourly pay more like $12-15/hr which then makes small savings for us that much more valuable.

    Love your website by the way!

  4. Baker @ ManVsDebt says:

    Hmmm, a large part of this survey isn’t filling in with data for me.

    I will try back later.

  5. Nutty says:

    Just wanted to point out when I filled out your survey, I put my husband’s and my COMBINED income into that field … We fall excatally at $50k combined, me about $10/hour, and hubby $15/hour. When you look at it that way, your <$10/hour tips are great for me!!

  6. Bill in Houston says:

    Interesting survey results. Pity I didn’t see it, or I would have skewed the results just a bit (being older and male).

    I’ll check out the links above. An interesting one you link is the one about preferring to shop at warehouse clubs because there’s more space to move around. My local Costco is jammed from Friday until Sunday. Full parking lot, long lines (even at the self-check), hordes of people. Part has to do with the free samples and the other is those days being typical days off. This is why I shop there Thursday nights.

  7. leslie says:

    It seems with my guy friends that saving money is all or nothing. They’ll either go out and spend a lot of money or just not go out at all. I never hear any guys I know mention frugal strategies the way some females I know do.

  8. ckstevenson says:

    You wrote:

    “70% of the readership is between 18 and 39. Which basically means… most of you are my age or close to it. Sometimes, I’m concerned that I focus too much on relating experiences that are highly tied to my age (early-to-middle career growth, marriage, having children, very comfortable with technology), but the demographics seem to match this very well.”

    Seems to me that it is very likely that you can’t get new readers easily unless you write about things that relate to them, or are of interest to them.

    If you find that your readers closely fit your own demographic profile, then it could mean you need to work harder to be relevant to those outside of your profile.

    Maybe a once or twice a week post that is a bit out f the norm for the site? Specifically targeting a demographic you want entree into?

  9. Joey says:

    As already pointed out, many people who filled your survey entered combined household incomes, not individual incomes. If two people make $50k a year annually and work 40 hours a week each, that changes the “value per hour” math somewhat, no?

    It would be nice if you simply admitted you rubbed a lot of readers the wrong way instead of continually trying to justify your “my time is worth more than $30/hour” quip.

  10. Johanna says:

    There are several reasons I can think of why someone who makes more than $50k might be interested in frugality tips that save less than $10/hour:

    1. As a salaried employee, I earn in the neighborhood of $30 for each hour I spend at work, but I don’t have the option of working an extra hour for an extra $30 if I need it. So if I do need an extra $30, I either have to set up a whole side business doing the same thing as I do at work for the same rate (not impossible, but see point 2 below) or earn/save it in some other way, probably at a lower hourly rate.

    2. Even if I could work unlimited hours at the same rate, I don’t want to. I like my job, but I also like to have some variety in my life.

    3. Frugality is fun. Didn’t you say in the other post that you’d rather get $20/hour for doing something you enjoy than $30/hour for doing something that makes you uncomfortable?

    4. Money earned is subject to taxes – money saved is not.

    5. People aren’t perfectly rational. Logically, a dollar earned (after taxes) is a dollar found on the sidewalk is a dollar saved with a $1 coupon off a pack of toilet paper is a dollar saved by going to a store that charges $299 instead of $300 for the latest gadget is a dollar saved by making laundry detergent. But psychologically, we don’t always treat it that way.

  11. Adrienne says:

    Apparently I’m your core demo. Though I make quite a bit per hour I am always willing to save a few dollars and let me explain why.

    Say I make $50/hour but 60% goes to bills (mortgage, food, gas, etc.) and 20% goes to savings. That leave me with 20% or $10/hour for spending. So even though I make a lot per hour ther % that is my spending money greatly reduces that. That’s how I think about it anyway.

  12. Kris says:

    I thought women were more likely to fill out surveys than men. Not sure, though. Perhaps it is also because of your tone and/or content. You write about the softer side of PF.

  13. Jon says:

    I don’t necessarily think that someone who earns 50K a year has a minimum per hour work value of $25. Maybe the value is $25 during the 40 hours of career work each week, but it might be substantially less during the remaining hours of their week. I often think that using a hard and fast minimum time value in order to make a decision regarding frugality is flawed.

    For example sake, if I were to make $35 an hour at my full time job, I would still be open to doing side work for $10-15 an hour depending on the strenuous nature of the work. To me an extra $15 is still an extra $15 even if it takes an hour to get.

    I guess it all comes down to personal mindset. Might be the reason I still pause to pick up pennies on the street.

  14. Linsey Knerl says:

    Wow! Those are some cool stats, Trent. I guess I never figured that your “tone” appeals to us women. “LLSD: Ladies Love Simple Dollar” huh?

    And thanks for the link to my unemployment piece. I’m in good company, as usual!

  15. Kris says:

    Trent,

    You ask in your post “What does it mean” about people being interested in “stuff that actually earns less than $10 per hour” ( which I have always considered fuzzy math to begin with ).

    I can only speak for myself. I am single, make 6 figures and could easily ignore this stuff and be like most Americans who waste their money and expect government hand outs. But I am interested in this stuff for a couple reasons.

    First, I was raised a bit on the frugal side and to have things like food storage, emergency funds and the like.

    Also, and more importantly… Life could change in an instant. I could get “downsized” and lose a great income. Practicing frugal habits allows me to survive lean times, and if I get to keep a few extra bucks during the not so lean times… WOOHOO!!!

    Sometimes, I think people get too caught up in numbers though and trying to put a $$ per hour figure on a frugal habit to decide if its worth your time kinda defeats the purpose of developing and using these habits.

  16. MLR says:

    Trent —

    Thanks for including my post @ FrugalDad!

    I appreciate it and hope some of your readers get some good ideas for raising their own children!

    MLR

  17. Mister E says:

    I would caution you not to put TOO much faith in this survey.

    I think women are generally more likely to fill out this sort of thing.

    Also a good chunk of people probably did enter household income. Usually that’s what is intended in questions like that and $50K household is a world away from $50K for an individual.

  18. Adriana says:

    You should just open up the survey to anyone who is willing to take it, not by invitation (that in itself makes the results biased) or just randomly picking a certain # of readers. Invite EVERYONE: dont be stingy with the survey…

  19. haapai says:

    Thanks for the link to Stew’s blog. It takes a bit of courage to link to something so against the grain.

    I’m not a religious person and I do not have a family, so the appeal of the post was its mention of the nitty-gritty that so many PF experts ignore or dismiss. The annual fees on this account really slowed its growth.

    A lot of people would prefer to look away when someone with not much argues that the conventional wisdom might not work for them precisely because they don’t have a lot. It’s easy, and to some extent encouraged, to dismiss such concerns as outliers, exceptions, or indications that the concerned person is either innumerate or just plain whiney.

    It takes a bit of courage to admit that such a person might have a point. I think that you have done that by providing this link.

  20. Another Elizabeth says:

    I have another possible reason for why you might have more female readers than male. Women in single income, stay at home parent, ultra frugal type homes are more likely to be handling the nuts and bolts of the household finances. In most cases, the stay at home parent is the mom. Who usually does the shopping? Who usually plans the garden? Who usually does the menu planning? Who plans the kids’ birthday parties? In the kind of homes that practice the things you write about, most of these things are typically done by the wife/mother because she is the one at home who has both the time and responsibility for managing the household. Therefore, your blog would tend to resonate with their (my) predominantly female demographic.

    Obviously, there are a gazillion exceptions – I am making a VERY broad generalization here, so please don’t everyone jump on me. :)

  21. kit says:

    Maybe you’re just a ladies’ man?

  22. Diane says:

    I agree with ckstevenson comment #6. That you are writing to an audience of 18 – 39 year olds. Your tips are for the younger at heart and don’t seem to address later stages in our lives – families, grown children, college, approaching retirement, etc.

    Perhaps, it is best to keep the focus and not expand. Sometimes going past ones expertise is not the best way to expand. It might mean being best at 18-39 range rather than mediocre for all ages.

    I, personally, fall outside of the range, however, I read your blog for my business. My company specializes in financial literacy education and money management. We assist all individuals and families – from children to people in retirement. It is useful for me to know what is going on at all age groups.

  23. diane says:

    Adriana @15

    What are you talking about, bitching at Trent for being “stingy” with a survey? It WAS open to everyone. He had a whole post about it. If you missed it, that’s your fault and not Trent’s.

  24. Trent has a girly tone? He’s a woman’s man. Hope the wife doesn’t get jealous.

    Like college, the guy/girl ratio here seems to work out nicely for the men. Sorry ladies, the weakonomist has a sheconomist already.

  25. Chrissy says:

    I did take the survey and I am female and 30 years old. Our household income is less than $50,000 though. But I agree w/ a lot of #17 Another Elizabeth. In our home, I am the one who is “managing the household.”

  26. guinness416 says:

    I’m surprised you didn’t get more responses, to be honest.

    I also answered with “household” income, although in our case we’re among the lucky 7.2%. I bet a lot of people added up two salaries.

    67% of us have no children – that’s an interesting stat you didnt mention, especially in light of the whole $30/hour thing Joey mentions (and you’re alluding to) above.

  27. guinness416 says:

    Also, there is something very wrong with the job responses. Or am I missing something? I’m sure I can’t have been the only “manager” response, and there’s clearly no way 0% of us are employed full-time.

  28. Mule Skinner says:

    60% women suggesting that women are more likely to be frugalists. Unfortunately in my relationships they have been 0% frugalists. Maybe I just haven’t had enough relationships for the numbers to come around.

  29. Corey says:

    Hmmm…actually, the survey results would have been more valid if the respondents HAD been randomly selected instead of making it open to all. As it is now, you don’t really know if your readers fit the demographics you think they do, or if it is simply that the most likely people to volunteer to fill out an online survey fit those demographics. I suspect some mix of the two, but you have no idea which had a bigger impact on the results.

  30. Colleen says:

    You can’t generalize those results to all of your readers because the respondents are all self-selected. You can generalize the results to readers who responded. Going beyond that is not warranted given the methods you used.

  31. Jon says:

    I sure hope the company that took the results does a better job with ad contracts than they do with displaying results from surveys. The majority of the categories are useless or empty of any data.

  32. “My audience is almost 60% female.”

    Men don’t like taking financial advice, incorrectly believing they know more than enough.

  33. Russ says:

    66.8% of your readership have no children? I have no kids either, and find the child-oriented posts the least compelling/relevant and normally move on after just a couple of sentences. I assumed that your readership was parent-heavy. Interesting.

  34. michael says:

    “be like most Americans who waste their money and expect government hand outs.”

    Hey 3 figure person, get off your high horse. jeeeez.

  35. michael says:

    lol *6* figures rather. My mistake.

  36. Adriana says:

    diane (comment #19)

    no one is “bitching”- its my comment and let trent repond to it if he wants to, if not then I am ok with that, this section is labeled “Comments” and Im assuming it is for any comments regarding Trent’s post, not to complain (in a juvenile way, might I add) about others- so why dont you just read and enjoy- please dont TROLL ;p

  37. Michael says:

    Let’s see:

    4,683 survey responses. 23% spend 40+ hours on the net per week. That’s 1,078 of the responses.
    Those 1,078 people spend a minimum of 43,120 hours per week on the Internet.

    If the same proportions apply to your RSS feed, at least half a million hours a week are being wasted by that 23% of your readership. How many of them are claiming their time is worth more than $10/hour? :(

  38. Jo says:

    Yeah, it’s been said already, but just wanted to add that salaried positions paying 50K don’t necessarily make $25/hr. Ca. 50 hrs/week for 50 weeks = @ $20/hr, of course, and three people living off that much in a major city makes frugality absolutely necessary, especially when factoring in student loan and other personal debt.

    I missed the survey as well, but I wouldn’t have changed the results much, as I’m within that age demographic, although I don’t personally earn the 50K, our household does, and that’s probably what I would have put.

    Your tips in general I’ve found to be thought provoking, and have encouraged me to be even more diligent when it comes to financial matters. Almost 9 months in said major city on one income (when we were used to living in a smaller college town on two incomes) and we haven’t used the credit card once (in fact, we’ve paid off one card since moving here).

    If nothing else, reading your blog has kept financial matters more in the forefront of my mind. Being more mindful of these things certainly has an effect when one is prioritizing one’s life.

  39. Cal says:

    Where was the question about how much toiler paper we use? :)

  40. Chris says:

    Who else blatantly lied on every survey question because they resented something Trent wrote the day they took the survey?

  41. Jules says:

    73% of your readers make $50k or more? Damn. I’m jealous.

  42. Johanna says:

    @Michael (#30): Not all time spent on the net is “wasted.” Some people spend a lot of time online accessing information for work.

  43. KC says:

    Women are usually the ones who handle the budgets in the family. They are the ones who do the cooking, cleaning, buying, child care, etc. I’m not saying men have no role in this, just that women have a more active role and in probably 60% of the cases they have the lead role. In my household I have about 95% of the above described duties. In fact I’m hard pressed to think of a family among my friends where the husband does have the majority role in the finances.

  44. James! says:

    @Adriana

    I also missed this survey so I don’t know how it was setup, but I believe a survey open to everyone rather than one randomly selecting readers is more biased, not less. An open, voluntary survey would be subject to self-selection biases moreso than a random sample(though, Trent can’t compel anyone selected to complete the survey, so there’d still be some bias as a result. But I would think a personal invitation would make participation much more likely, mitigating that some).

  45. alex says:

    its unfortunate that i didnt see this- i could have been the one reader under 17!

  46. Erich says:

    A thought on the <$10/hr thing: I like making things, optimizing things, hacking things in general. I consider it fun. So I might spend an hour doing something that saves me $3. But since that is fun for me, you’ve just helped me get paid for having fun. Thats like having free fun, but better.

    Another reason I like a lot of your “small savings” tips, is that they won’t necessarily remain small. For instance I thought the “small savings” by putting foam insulation an extra couple of feet lower in my basement wasn’t worth it. Then gas prices when up 50% this year and woah! I should have done the extra foam when I first heard of it, it would be paid off after this winter.

    Regards,
    Erich

  47. Bill says:

    Even at 50k+/year it can still be perfectly rational to value your free time at less than 10$/hour. I count the value of my free time by looking at the proportion – how much work time (including commuting time and costs for work clothing and trade journals) it takes to purchase an hour of free time (which does not include sleep time). By only looking at my hourly rate, you ignore the fact that salaried workers often can’t choose to work longer for more money.

  48. I agree that most women handle most of the finances, that’s also my theory about why this site’s readership is skewed toward us women. We handle many of the day-to-day financial areas that respond well to frugality. My wonderful husband pays the big bills and is naturally a very frugal person (except where electronics are concerned!), whereas I take care of household expenses (food, clothes, toiletries, entertainment) and am naturally a weird combo of cheapskate and fritterer. I read Simple Dollar to remind myself of what is important, and give myself ideas to save.

    Also, about your musing about why most people’s incomes are higher than expected, I think there are 2 answers: 1) as others said people put combined income, or 2) well-off people are looking to the future. Together, my husband and I make over $150,000 a year, but as a couple we are dedicated to frugality both to plan for emergencies and future expenses (layoffs are becoming endemic!), and to give us freedom to walk away and choose an entirely different life if we can ever figure out what that life is going to be.

    Last off, I think some of your readers initially got hooked by the info about self-sufficiency (I came here b/c of the post on making your own laundry detergent). I’ve since started gardening and making my own bread as well. Baby steps, but taking us to more emergency independence. Just-in-time supply chains only last until the big storm or whatever emergency comes along. I have more peace knowing I can handle more things myself.

  49. Eric says:

    I love survey results…thanks! Keep them coming :)

  50. Betty A says:

    Or at least those are the survey results of the people who responded to the survey, and if you follow their lead and create articles addressed to that audience, the results will be self-fulfilling.

    Don’t forget the mixed feedback on the survey itself. Lots of people, myself included, feel that they are misrepresented by surveys. I always come away from them knowing that what the company thinks they’ve gathered about me is wrong, and so I don’t fill them out anymore. (Sorry, Trent.) Perhaps that’s why the age demographic is younger? Just a guess.

    Anyway, when I read this entry I had a sinking feeling that now the articles will be consistently geared to this demographic, and that leaves me out. It will be interesting to see how Trent interprets them. I’m looking forward to that post.

  51. Jen says:

    I have several comments.

    I agree with Kris that women are more likely to answer surveys and that probably explains the discrepancy. What is the margin of error on that 60% statistic?

    I am not surprised that 73% of your readers have a household income > 50K. The median income in my state is right around median income for my state. In a high cost of living area, it doesn’t go nearly as far as one might expect. I believe that the median income for people in the 18-39 age bracket is higher than 50k. My suspicion is that a significant fraction of people who make less than the median income are not thinking, gee, if only I hadn’t wasted my money on all those expensive dinners, I wouldn’t be in this position.

  52. tiphaine says:

    I read tsd very regularly, and share articles with my husband. We are both 25.
    Money wise I make about 10k, but he makes a lot more than me… I have family obligations in France so we need to travel a lot and it’s expensive. Being frugal on a daily basis helps us to pay the plane tickets, pay back his college debt and save up for the future. We can also enjoy a nice outing here and there…
    For the last point I would just like to point that women are more likely to take surveys than men… which can explain why the majority of your readers are women…

  53. Hatch says:

    “73% of the readership earns $50K a year or more… Yet I often get the impression that many of my readers … really like the hardcore frugality stuff..”

    First of all, there are other benefits to being frugal besides saving money. Less stuff makes my life easier to manage.

    Secondly, it’s the 80/20 rule. 20% of your readers probably make 80% of comments. The 20% are probably the passionate people, creating the perception that most of your audience are hardcore.

  54. Julie says:

    It’s a fallacy that because someone’s employment pays e.g. $25 per hour, that doing frugal activities in their spare time for $5 per hour is not worth it. Like most people, I am on a fixed salary, and can’t choose to work additional hours for pay. If I can earn or save a few dollars in my spare time, especially doing something enjoyable, then I am better off. Furthermore, if I spend an evening sewing while watching a movie with my daughter, we are (a) having quality family time and (b) not out at the mall buying overpriced junk. Most importantly, my daughter is learning by example that people can make their own muffins and mow their own lawns — hopefully that will give her empowering choices in the future.

  55. Sharon says:

    Re the gender issue: I agree that it is often women “handling the nuts and bolts of the household finances” as Elizabeth said, but I’d guess that’s true in married families, too. Women often (but not always, of course) do the shopping, meal-planning, etc.

    I think women – including married women – are also concerned with the work-life balance, something that this blog addresses. In families with kids, women often take on more of the child-care responsibilities, so the opportunity cost of working or staying at home (whichever they’ve chose) is in the forefront of their minds. I’d say this blog includes hints for both groups about how to lower the opportunity cost of their choice.

    (Of course men face these opportunity costs as well, and I’m happy to be in a marriage that I feel is very equitable in terms of the work/life/child care balance. Still, many women still take on a greater share of responsbility for child care and housework than do men, even when both parents work.)

  56. Sunshine says:

    I’m female, just turned 30 and make ~65K. However, until this month, I was the only wage earner in the house; so that’s the equivalent of 32.5k per person (roughly). Also, I grew up in a frugal house with a single mom. Hence, it’s kind of ingrained in me. Plus, I like doing frugal things.

  57. Dottie says:

    I wanted to add a little more detail to my survey answers. I hope this helps to distingush the “grouped” results better.

    I am 44, husband 50. Our household income is 106k. I totally agree with the post by Chris (comment 13). I am always looking at ways to save anything and live frugally. We do not put much emphasis on the $ per hour value. If it is a frugal habit that fits into our lifestyle I will do it to save a quarter. I very much enjoy learning about ALL frugal habits, even if it is something that currently seems uninspiring it may make me think of another way to implement a new frugal habit or revise a current one.
    I totally enjoy saving money and living well below our means. Soooo much less stress and we are much better prepared mentally and financially for unpredictable circumstances.

  58. Marie says:

    I do forward links to your articles to male friends, when I think it interests them, so you do have some indirect male readership.

    I am not yet making $50K, but that is my dream when I graduate with my MA next year.

  59. Monica says:

    I earn over 50K and I am very interested in frugality tips. As someone else mentioned, when you are salaried it is simpler to save more than to earn extra (other than finding a new job). I get a kick out of doing things for less money, especially when it’s in an innovative way that most people wouldn’t consider. I also come to this from a perspective of simple living, voluntary simplicity, etc.

    This may be a generalization, but I think women tend to be more interested in frugality and men in investing. I bet the PF blogs that focus more on investments have more of a male audience.

  60. Colleen says:

    I assume this comment won’t be approved just like my last one wasn’t, but @Jen — you cannot calculate a margin of error on a convenience sample. Gary Langer at ABC news polling just posted a blog report about that.

    What crap, SD. You’ve lost a subscriber by not publishing a disclaimer and then ignoring a statement you don’t like.

  61. northern illinois says:

    Isee that you are beginning to be mentioned on other blogs too, such as heymarci.com. a lot of these topics on frugality overlap with downsizing and the dismal economy, people losing their jobs, etc. i have a new concern– paying for grad school tuition for my offspring! But I am in the over 60 category age-wise and don’t fit your demographic at all. So there is always an occasion to economize for your dreams or someone else’s. Frugality is always relevant.

  62. Evita says:

    Dear Trent,

    I believe that the concept of hourly value is overrated and it irks me that you are using it so freely.

    My job gives me $24 per hour after taxes, not factoring all my unpaid overtime (I am a professional) and my daily two-hour commute. My time outside work is priceless but worth $0 per hour. Any dollar that I can make using this $0 per hour time is all profit!

    Seeing how my investments have been depleted by the current economic situation makes the process worthwhile.

    Thanks for all your tips!

  63. DB Cooper says:

    What’s up with all the categories with nothing but 0% responses? With 4,000+ survey respondants, certainly every category must have had statistically significant responses.

  64. Nerida says:

    As one of your international readers, some of your frugality tips are total misses due to legislation differences etc, but some of the hardcore frugality advice appeals because it ovbiously works regardless of location and some tips seem to pay off more here in Australia than they do for you (running my own figures on laundry detergent, for example). Could just be a fluke of the exchange rates, but the parts of your blog that I pay closest attention to are the bits that really work regardless of whether you’re entitled to tax reductions on your mortgage or not.

    Also, having a particular demographic seems to me to be a sign of success in the niche media world of the internet. It’s not like you’re a daily newspaper (look how they’re doing!) who needs to appeal to everyone, it’s more a matter of having a dedicated following, I would have thought.

    Cheers!

  65. Carron says:

    I think the reason 60% of your readers are women is because generally speaking, they run the household. You give information that contributes to running a better household. We can say that there’s not a seperation between men and women anymore but we still tend to default into the roles of Husbands bring home the wealth adn wives distribute it. Which is why I never understood how some people could think housewives have an easy life. It’s hard work managing a home. It is its own small company in a way.

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