JPMorgan Chase puts out a card for the generation that ‘doesn’t want to buy stuff.’
- JPMorgan Chase offers the Chase Sapphire Reserve® for people who just want to experience the world
- Greater emphasis is placed on earning rewards you can actually use for trips, events, and more
- If you want to fill your life with experiences instead of just possessions, this might be the card for you
As a millennial (right on the cusp, no less) I’ve heard it all about “the lost generation,” especially, when it comes to money. Being part of the generation that doesn’t aspire to dive headlong into debt, I’ve witnessed the cultural disconnect experienced in a world driven by credit histories. Apparently, so did JPMorgan and, upon unveiling their Chase Sapphire Reserve® card, they may very well have truly gotten what millennials value more than picket fences and lifelong entanglement in debt.
Purchasing life experiences
The Chase Sapphire Reserve® card is great for travel. Heck, it’s great for fine dining while you’re traveling. In fact, the best way to describe this card would be that it helps you purchase life experiences. Ever want to truly see the world? This card actually bestows $300 (in travel credit, of course) to the cardholder annually. Want an out-of-this-world dining experience? You can redeem your points for culinary events.
Speaking of rewards, the Chase Sapphire Reserve® card offers 50,000 bonus points after you spend $4,000 within the first three months of account activation. Just to give you an idea of what that looks like, if you used this card on everything from dining out to daily coffee runs, then you would have more than enough money spent within the first three months. I did something similar with another card when I was demonstrating how you could earn points for travel.
We define our lives through experiences
Gone are the days where your self-worth was determined by the size of your house and the make of your car. While some vestiges of the past still cling to those status symbols, we “oddball millennials” have learned a thing or two from the 2008 financial crisis. As we watched the material monarchy of our parents get washed away like sandcastles against the financial undertow, we learned how fleeting material possessions can be.
While I’m no guru (and most millennials wouldn’t call themselves that either), it’s pretty clear that we define our lives by the experiences we have. We make purchases that lead to life experiences we can cherish (or learn from) for a lifetime. Many of us travel while others just like going out and having a great time with friends. And rarely does a card like the Chase Sapphire Reserve® come along and actually reward what millennials value most: a life filled with meaning rather than a life filled with things.
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