Ameriprise Home Insurance Review

Ameriprise is your one-stop-shop for all things insurance and finance with discounts and rewards that will keep you on the hook.

J.D. Power Rating
AM Best Rating
Standard & Poor’s
3.5 / 5.0
SimpleScore Ameriprise 3.5
Discounts 3
Coverage Options 5
Customer Satisfaction N/A
Support 3
Accessibility 3
  • Full suite of financial and insurance products
  • Online tools for account management
  • Tons of discounts
  • Not available in all 50 states
  • Poor customer service
  • No mobile app for insurance services

Ameriprise has seen a lot of change since its 1894 inception. Today, its healthy home and insurance sector is run by American Family Insurance. American Family Insurance is the company that underwrites policies using its home insurance program, CONNECT. If you are a Costco member with a valid membership, you can purchase home insurance through the Costco Insurance Agency, Inc. for extra savings and convenience for all of your insurance needs.

Using our proprietary SimpleScore grading system, we analyze insurance companies based on discounts, coverage, customer satisfaction, support and accessibility to find the best home insurance companies.

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    In this article

      Ameriprise at a glance

      In businessSince 1894
      States served44 states and Washington, D.C.
      Best forProperty owners looking for comprehensive, full-service coverage
      Not forHomeowners who value customer service
      Standout featuresSpecial inclusions like earthquake and mine protection
      Available bundlesHome, auto, life

      What we like about Ameriprise home insurance


      With the power of Costco, Ameriprise home insurance is incredibly accessible. It’s easy to take advantage of special offers and benefit from the exclusive savings when you are a Costco member.


      Ameriprise is a part of a large conglomerate specializing in finance and insurance. As such, you can enjoy widespread access with coverage in 44 states and Washington, D.C.

      Multi-faceted coverage

      Ameriprise focuses on the big picture when it comes to your protection, offering tons of valuable services in-house like auto and life insurance, in addition to thoughtful and unique caveats like earthquake protection.

      [ Read: Best Homeowners Insurance Companies ]

      Things to consider

      More complaints than usual

      Although American Family Insurance ranks about average in J.D. Power customer satisfaction polls, the National Association of Insurance Commissioners (NAIC) shows that Ameriprise received more complaints than usual for a company of its size and operation. For many members, Ameriprise customer service could use some work.

      Many monikers

      A 2019 merger by American Family Insurance is what prompted Ameriprise to change its branding from its traditional moniker to American Family Connect. However, the company still uses the name Ameriprise, so despite the brand recognition, it can get a little confusing at times.

      Ameriprise home insurance vs. the competition

      Sometimes there’s a little give and take — Amica has great customer service ratings but you won’t find any discount hand-outs.

      J.D. Power Rating
      AM Best Rating
      Standard & Poor’s
      4 / 5.0
      SimpleScore Amica 4
      Discounts 2
      Coverage 5
      Customer Satisfaction 5
      Support 4
      Accessibility 4

      Amica Mutual consistently performs for its customers, with perfect customer service scores across the board for easy claims filing and even faster processing. Although affordable, Amica Mutual does not provide the numerous discounts seen with other companies, so Ameriprise is the better pick if you are looking for extra ways to save. Read our full Amica Mutual home insurance review.

      That little gecko is everywhere — including your home. Geico services the entire United States with great home insurance policies.

      J.D. Power Rating
      AM Best Rating
      Standard & Poor’s
      3.4 / 5.0
      SimpleScore Geico 3.4
      Discounts 2
      Coverage Options 2
      Customer Satisfaction 3
      Support 5
      Accessibility 5

      Geico is an excellent option for those worried about price. Policies include important, comprehensive coverage like dwelling coverage, personal property coverage, personal liability coverage and medical payments coverage. Geico is also available in all 50 states, providing greater availability than Ameriprise. Read our full Geico home insurance review.

      Ameriprise’s home insurance rates

      Ameriprise does not publicly publish its rates. In order to receive details on home, life and auto insurance, you must call and speak with a representative who will give you personalized pricing based on your specific needs.

      In general, Costco members save an average of almost $600 in their first year after switching to Ameriprise and CONNECT home insurance.

      Ameriprise home insurance coverage

      • Identity theft coverage up to $5,000
      • Credit card and check fraud protection
      • Food spoilage reimbursement up to $500
      • Lock replacement up to $100
      • Glass repair replacement up to $1,000 twice a year
      • Home lockout assistance up to $100
      • Other structures coverage
      • Scheduled personal property
      • Homeowners endorsements
      • Earthquake insurance
      • Mine subsidence insurance
      • Medical payments coverage

      Ameriprise home insurance discounts

      Ameriprise offers several discounts that can apply to your home insurance policy

      • New home discount
      • Claims-free discount
      • Safe home discount
      • Multiple policy discount 
      • Loyalty discount
      • Renovation discounts 
      • Special savings for Costco members
      • Personal Property Protection Packages

      [ Read: What Home Insurance Discounts are Available? ]

      How to submit a home insurance claim with Ameriprise

      Ameriprise does offer accident forgiveness if you have been claim-free for more than three years, so filing a claim could impact your future insurance rates.

      Ameriprise makes the claim process easy with these simple four steps.

      1. Report the incident. Call Ameriprise at 1-800-872-5246 to give details about the accident, review your coverage and prepare your deductible.
      2. Choose a contractor. If you don’t have your own contractor, Ameriprise will pair you with a licensed and insured professional who can handle all of the necessary repairs.
      3. Work with the claims adjuster. Ameriprise will also partner you with a personal claims adjuster who will assist you with all of the details of your claim.
      4. Inventory lost items. If there are any items that are lost from the damage, you can file an official inventory with Ameriprise for replacement.

      [ Next: How to File a Home Insurance Claim ]

      Ameriprise online and mobile app

      Ameriprise offers an app for iPhone and Android devices, but its functionality is limited to its financial services. If you want to manage your insurance policy, you can do so online using the regular Ameriprise website.

      Ameriprise home, auto and life

      Ameriprise definitely looks out for its own, offering existing customers exclusive loyalty discounts for carrying more than one type of account with the company. Its insurance offerings include home, auto and life with special features like lifetime renewability and personal property protection packages designed to work in conjunction with financial accounts.

      Check out our full review for Ameriprise auto insurance and explore your options for Ameriprise life insurance.

      Ameriprise in the news

      • In 2005, Ameriprise became the new name of the company after a rebranding from the American Express Financial Advisors. Says Jim Cracchiolo, chairman and CEO at the time, “The name Ameriprise reflects both our history and our strengths as one of the leading financial services firms in the United States. It also embodies the enterprising culture our people bring to bear in helping provide our clients the peace of mind that comes with planning for a secure financial future. We help people achieve the ‘prize’ of the American dream.”
      • Change came again in 2019, when Ameriprise Financial sold its home and auto insurance business to American Family Insurance for more than $1 billion.
      • On June 15, 2020, Ameriprise Financial announced that it is expanding its repertoire,  adding home lending solutions via Embrace Home Loans for yet another option for your comprehensive insurance coverage.

      We welcome your feedback on this article and would love to hear about your experience with the home insurance companies we recommend. Contact us at with comments or questions.



      The SimpleScore is a proprietary scoring metric we use to objectively compare products and services at The Simple Dollar.

      For every review, our editorial team:

      • Identifies five measurable aspects to compare across each brand
      • Determines the rating criteria for each aspect score
      • Averages the five aspect scores to produce a single SimpleScore

      Here’s a breakdown of the five aspect scores and their rating criteria for our review of the best money market accounts of 2020.

      Why do some brands have different SimpleScores on different pages?

      To ensure the SimpleScore is as helpful and accurate as possible, we developed unique criteria for every category we compare at The Simple Dollar. Since most brands offer a variety of financial solutions, their products and services will score differently depending on what we’re scoring on a given page.

      However, it’s also possible for the same product from the same brand to have multiple SimpleScores. For example, if we look at CD products for Ally, it scores a 4.6 out of 5 for our CD SimpleScore metrics. However, when we apply the metrics we measure for money market account SimpleScores, Ally scores a 4.4 out of 5. These two different financial products have two separate SimpleScore metric ratings to account for differences between them. We adjust our ratings based on industry standards for each category.

      Have questions about our methodology?

      Email Hayley Armstrong at

      Minimum deposit

      We compared the required minimum deposit to open a money market account. The lower the minimum deposit, the higher the score.


      MMA holders want great returns on their investments. That’s why we awarded brands with higher APYs.

      Customer satisfaction

      We leveraged J.D. Power’s 2020 U.S. Retail Banking Satisfaction Study and 2020 U.S. Direct Banking Satisfaction Study to rate each brand for customer satisfaction. The higher the satisfaction score, the higher the SimpleScore.


      Customers should be able to leverage their accounts, which is why we awarded brands that offer perks like ATM withdrawals, check-writing abilities, mobile check deposit and waived monthly fees.

      Monthly fee

      It’s annoying to pay to use your account. That’s why we awarded brands that have low or no monthly fees.

      Reviewed by

      • Courtney Mihocik
        Courtney Mihocik
        Loans Editor

        Courtney Mihocik is an editor at The Simple Dollar who specializes in personal loans, student loans, auto loans, and debt consolidation loans. She is a former writer and contributing editor to,, and elsewhere.