Betterment Investing Review

Betterment is a financial advisor that uses software to automate value-added investment tasks that most brokers charge big fees to do.

Minimum Deposit
Customer Satisfaction Score
4.5 / 5.0
SimpleScore Betterment 4.5
Min. Deposit 5
Fee 4
Customer Satisfaction N/A
Resources 4
Support 5

Betterment is like many of the big banks that pedal long-term wealth management and retirement solutions, except that Betterment does this with drastically lower costs and better execution.

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In this article

    What Is Betterment?

    Betterment is an online brokerage that believes fees eat into long-term investing account returns. Betterment lowers fees by using ETFs (exchange-traded funds) that diversify like mutual funds but can be traded like stocks. ETFs carry very low expense ratios. Betterment also uses software to create a low-cost, diversified plan for you, and then constantly manages your account through:

    • Portfolio rebalancing
    • Tax loss harvesting
    • Goal setting
    • Automated deposits

    Betterment allocates your investment portfolio based on your needs, goals, and market conditions.

    Types of Accounts Supported

    • IRAs
    • Roth IRAs
    • 401(k) and 403(b) rollovers
    • Trusts
    • Taxable


    • Automated portfolio rebalancing
    • Tax loss harvesting
    • Goal setting
    • Choose your risk level
    • Customized portfolio
    • Fractional share investing
    • Automated deposits

    Fee Tiers

    • Digital: 0.25% of average balance, with no minimum
    • Premium: 0.40% of average balance, $100,000 minimum


    Betterment is an SEC-registered investment advisor. It’s broker-dealer is a member of SIPC and FINRA.


    Betterment uses banking industry standards for security, including 256-bit SSL encryption of data.

    Betterment’s Main Features

    Optimized, Globally Diversified Portfolio

    Your money is placed in an optimized, diversified portfolio that utilizes very low-cost, liquid ETFs. This portfolio approach balances risk and reward. The initial allocation is based on your age and retirement timeline, but you are in complete control of your portfolio. So, you are free to manually adjust it based on your individual risk preference.

    Automated Portfolio Rebalancing

    Over time, the ETFs inside your portfolio will grow and shrink. However, the risk management side of portfolio theory is handled by allocating a set amount to each sector and maintaining that balance. When these allocations get out of whack, your returns can drift away from your goals.

    For example, let’s say you want 10% of your portfolio in technology. After a big run in the Nasdaq, you might find that tech stocks now comprise 15% or more of your portfolio. Selling some of the shares that have risen to get your allocations back in balance ensures you’re buying high and buying lower, to keep your risk profile steady.

    Betterment uses smart algorithms to automatically buy, sell, and reinvest cash flows to keep your allocations in balance.

    I like this feature. Its a HUGE time saver, and in my opinion much better than rebalancing once a year with your broker.

    Betterment Goals

    You can divide your funds into multiple investment goals, each with its own allocation. Let’s say you want to set aside money for a home down payment, retirement, and a new car. You can split your contributions among those three goals and set a different risk level for each.

    This isn’t really a feature I will use in my retirement account, but it is attractive for many people who want to save for a variety of purposes.

    Betterment RetireGuide

    As of late 2015, Betterment updated its RetireGuide to include new features that help individuals and families reach their retirement goals. Betterment’s RetireGuide uses information you provide and the balances from your Betterment accounts, as well as assets outside of Betterment, to help you determine how much you need to save for retirement as well as your “investment timeline.” With this feature, you can even digitally sync your non-Betterment retirement accounts for advice that is inclusive of your entire investment portfolio.

    If you want a financial advisor that will create a personalized plan based on your account balances, appetite for risk, and goals, Betterment’s RetireGuide might be exactly what you need.

    Automated Tax Loss Harvesting

    If you’re looking at tax-advantaged accounts like IRAs, then this feature doesn’t really apply, because your account is already tax-advantaged. So when I roll over my 401(k), I won’t use this feature.

    However, if you have diligently maxed out your tax-advantaged accounts and have extra investable assets to put into a normal investing account, Betterment’s software makes sure you capitalize on any losses that you can use to offset your taxable income. This is done on a regular basis, as opposed to once a year as your human financial advisor might do.

    Smart Dividend Reinvestment and Fractional Shares

    When you receive dividends, those proceeds are first distributed to make sure your portfolio allocation is in line. If you receive a dividend from a bond fund, the software looks for an area where you might be low (perhaps a stock fund) and automatically invests the money there.

    This happens with every penny you own, since Betterment has the ability to invest in 1/1,000,000th of a share! You never have money sitting on the sidelines. This has been a real issue for me in my current 401(k) account. I constantly see cash in my account that I would otherwise like to have invested. I don’t have the time to constantly monitor this, so smart reinvestment is a great feature.

    Additional Features

    • Five-minute account setup
    • No minimums for withdrawals or deposits
    • No account minimum
    • Automatic deposits

    Who Is Betterment Good For?

    Betterment is a great option for two segments of investors, in my opinion. I tend to fall into the first category.

    1. Long-term passive investors with some financial knowledge. I call this group the “Planners and Forgetters.” These types of investors understand how to be patient with their money. They understand the concepts behind portfolio diversification and how fees impact long-term returns.
    2. Financial novices looking for an easy investing approach, the best bang for their buck, and time savings. This group may be intimidated by starting an investment program and may not want to invest all their time to figure it out. This group may be young millennials skeptical of high-priced financial advice, or busy older professionals who need to get started on their retirement savings.

    Points to Consider

    If you want/need a lot of hand-holding, you may want to go with a human financial advisor, and pay a bit more. People who fall into this category may have limited knowledge of financial markets and want to learn about the process in more depth. Of course, not all financial advisors like hand-holding their clients.

    Another group that might not like Betterment are people who think they can beat the market, or want to trade individual stocks. I do some short-term trading myself through a designated trading account at another online broker, but this is mostly event-driven and for fun. In my experience, it is hugely disadvantageous to “trade” your long-term retirement funds.

    Betterment Fees

    Betterment fees are low overall compared to traditional managed portfolios. As I outlined, a typical managed portfolio at a mainstream broker can run you 1.5% per year!

    Betterment offers two different pricing plans depending on your needs. The digital plan costs 0.25% with no minimum balance requirement, and the Premium plan costs 0.40% with a $100,000 minimum.

    Remember that the Betterment fees stated above are only for their management services. I believe the services they offer are well worth the price, especially compared to regular investment advisors. However, the true cost of this service must include the expense fees for the ETFs themselves. This issue is not unique to Betterment. Any ETF you buy through any broker charges a fee. The fees are drastically lower than those for mutual funds.

    Betterment FAQ

    You can register for an account online through Betterment’s website. From there, you’ll have two options to transfer funds. You can make cash deposits through linking a bank account or you can transfer investments such as an IRA or 401(k) to Betterment.

    Betterment’s customer service is available seven days a week via phone, text or email.

    Betterment is composed of two entities: Betterment Securities (which is an SEC-registered broker) and Betterment LLC – an SEC registered advisor. When you invest with Betterment, your money is insured up to $500,000 due to Betterment Securities’ membership in the Securities Investor Protection Corporation (SIPC).



    The SimpleScore is a proprietary scoring metric we use to objectively compare products and services at The Simple Dollar.

    For every review, our editorial team:

    • Identifies five measurable aspects to compare across each brand
    • Determines the rating criteria for each aspect score
    • Averages the five aspect scores to produce a single SimpleScore

    Here’s a breakdown of the five aspect scores and their rating criteria for our review of the best IRAs and Roth IRAs of 2020.


    Why do some brands have different SimpleScores on different pages?

    To ensure the SimpleScore is as helpful and accurate as possible, we developed unique criteria for every category we compare at The Simple Dollar. Since most brands offer a variety of financial solutions, their products and services will score differently depending on what we’re scoring on a given page.

    However, it’s also possible for brands to have multiple SimpleScores. For example, when we apply our methodology to TD Ameritrade’s IRA products, it scores a 4.2 out of 5. However, in our stock trading SimpleScore review, it scores a 3.8 out of 5. While the two products are similar, we created separate rating criteria for the two products based on industry standards.

    Questions about our methodology?

    Email Hayley Armstrong at

    Minimum deposit

    How much do customers have to deposit when opening an account? We reviewed the minimum deposit requirements for each brand and assigned a score accordingly.


    Many IRA accounts charge a fee, but we scored brands higher if they have low or no fees associated with the account.

    Customer satisfaction

    We leveraged J.D. Power’s 2020 U.S. Self-Directed Investor Satisfaction Study to rate each brand in customer satisfaction. If the brand was not scored, we simply averaged the other four scores.


    We reviewed the resources available to customers for each brand. Resources such as market insights, instructional blogs, Morningstar reports and more were considered in this metric aspect.

    Customer support

    When customers need support from the IRA account provider, it’s important that they have options. We reviews brands based on the number of channels of support offered to customers.