Updated on 08.01.14

Seven Ways To Help Your Blogging Friends

Trent Hamm

Blogging, particularly among a group of bloggers on a specific topic, is a community. We all have the same interests and passions and we find great insight in each other’s thoughts. Naturally, we want other bloggers in this community to succeed, but what can we do to help our brother and sister bloggers? Here are seven tips to make the community stronger.

1. Visit their blogs regularly. I keep a list of about twenty blogs I visit each day, and a similar number that I visit on a weekly basis. I also keep more than a hundred blogs in a site reader tool so that I can follow their posts as well, but I view them as more of an “extended family;” I only visit their site (and give them ad views) if their post really interests me.

2. Be aware of new blogs in the community, and give them a shot. I would describe this blog as a personal finance blog, so I keep a vigilant eye on community sites such as Carnival of Personal Finance. I’m regularly introduced to new sites on these and sometimes find neat posts from people I haven’t read in a while.

3. Comment on posts. If you see an interesting post, don’t hesitate to add a comment to that post. Not only are you starting a potentially interesting conversation, you’re saving a good blog from the dreaded “0 comments on every post? No one must read this awful site” syndrome.

4. If you read a post you really like there, take a look at their sponsors. If an article particularly impresses me, I’ll allow myself to be more open to looking at the information on the site from the sponsors. Sometimes you’ll discover something really useful; I discovered ING Direct this way and, after some additional research, wound up moving my savings account there.

5. Link to posts you really like there in your own blog. If you see a writing in a blog that you really like, don’t hesitate to link to it, particularly if you can contribute a good deal of additional thought to it. Not only are you coming up with a solid post for your own blog, you’re driving some attention to a neighbor who will appreciate it. The key, though, is quality – don’t just link to someone because you can, link because what they did was good and you can add something to it.

6. Add a permanent link to their blog on your own blog. If a blog consistently posts things you find valuable, add them to your site as a permanent link. But don’t add too many – a list of twenty links might be investigated, but a list of hundreds might not. Also, don’t sweat it if they don’t reciprocate with a permanent link; although it’s a nice touch, it might be the case that they’re trying to advertise blogs they like and they’re not as familiar with your blog as with others.

7. Be stingy. Don’t link to everything that a single blogger writes, just link to the posts that really make you think or inspire you. This way, your own readers won’t think you’re a sycophant, but that you are simply showing them the good stuff (which you are, of course). I used to read a blog quite regularly that turned into a “suck-up fest” for another blog… eventually, I just started reading the other blog and didn’t bother with the first.

You’ve patiently waited for the big question: how will these tips help you make money? The biggest reason is reciprocality: if people see you interacting with their blog on a regular basis, they will become familiar with you and want to visit your blog on a regular basis. For me, these reciprocal relationships sometimes develop into friendships as well, a second bonus. A third benefit is that you will likely build up a number of mutual links, pushing your rankings in Google higher in a legitimate fashion. A fourth benefit is that random people that you don’t know will have many more opportunities to stumble across your blog.

In other words, build the community in a healthy, organic fashion and your blog will be built up in a healthy, organic fashion. Plus, you might just make some new friends in the process.

Take the initiative and visit some blogs in your community today!

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  1. Dave says:

    Great article! I’d suggest pfblogs.org as a great community resource, as well. The site is ad-free and kept incredibly up-to-date with the latest blogs.

  2. Golbguru says:

    Nice :) I wish people did that…I am really having a hard time with my blog traffic :)

  3. Tim says:

    I like your tips. I’ve found that mentioning other people’s blogs is an effective way of increasing traffic and reciprocal links. You’re on the right path!

  4. Trent Hamm Trent says:

    I often find great websites I’ve never seen before simply from the URLs left behind by commenters. For instance, the four comments above led me to discover two great sites that were new to me!

  5. Sean says:

    Just FYI, I’d be very careful with the wording of suggestion #4. You’re basically violating the Adsense TOS, and once they kick ya’ out, you’re not getting back in.

  6. Trent Hamm Trent says:

    I re-wrote the fourth suggestion to make the intent more clear: that good content should make you more aware of the sponsors of that content, which is a fundamental principle of advertising.

  7. TJP says:

    Great article. I think visiting other blogs in your community is the easier way to make your name heard.

    I would also suggest submitting posts to blog carnivals and participating in an online forum related to your blog niche.

    More submissions to blog carnivals entices more readers, and online forums are great ways to establism blog friendships.

  8. What a great article! Thanks to many of the things that I learned on the web, I have been able to find many new products to try, and get piad in the process.
    I would also recommend submitting articles to directories like e-zine for example. If you are a business blogger, I would recommend submiting articles to seeking alpha.

  9. MoneyEnergy says:

    I’m glad that after a year of blogging, none of these points are “new” to me – they’re all very good and important to do. One thing that might be different now (two years after this post was written) is the extent of new blogs on the internet. Will be interesting to see if the same growth patterns apply or if there is a “ceiling” in certain niches. Would be good to hear your thoughts and others on this.

  10. touger thao says:

    It’s great to read your older stuff Trent. I think they are still very valuable even if they are “old.” It’s odd to me how so many people think that “new” always equals “better.” There is gems in your archive and i hope that others will notice that sooner than later.

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